Cologne: At Dmexco 2025, SQUID unveiled the global rollout of SQUID Ads, its proprietary advertising solution embedded within the company’s pre-installed newsfeeds on Android smartphones worldwide.
With this launch, SQUID Ads extends its reach across Europe, Asia, Africa, Latin America, and China, giving brands the ability to connect with millions of smartphone users directly in their daily digital environments. The platform provides advertisers visibility in high-engagement spaces such as the browser and the minus-one screen—prime placements that users interact with multiple times a day.
The solution promises a brand-safe environment through SQUID’s partnerships with leading publishers, ensuring ads appear alongside trusted, premium content. Backed by SQUID’s data-driven insights into user behavior and preferences, advertisers can tailor campaigns with precision targeting across demographics, interests, and regions.
To serve a range of marketing objectives, SQUID Ads supports multiple formats—from performance-driven placements designed to drive immediate conversions to brand-building campaigns that enhance long-term awareness.
“Thanks to our newsfeed being pre-installed on an increasing number of the world’s leading Android devices, SQUID Ads gives advertisers the opportunity to reach audiences at scale across diverse regions and markets,” said Johan Othelius, CEO at SQUID.
Founded by Njuice AB and headquartered in Stockholm, SQUID has rapidly emerged as a global media-tech player, catering primarily to millennials and Gen Z audiences. Its personalized, visually engaging news feed is pre-installed on leading Android devices, with integrations into browsers and minus-one screens.
Beyond news, SQUID now offers vertical video feeds and a podcast service compatible with Apple CarPlay and Android Auto, further deepening user engagement. The platform boasts over 20 million active users across 60+ countries, blending local and international content to create a one-stop destination for news, podcasts, and video.
With the launch of SQUID Ads, the company positions itself not just as a consumer news app but also as a global advertising partner for brands seeking to engage digital-first audiences at scale.
