OPPO, a global smart-device brand, has teamed up with Indian filmmaker S. S. Rajamouli for a campaign to promote the Reno10 Series smartphones.
Conceptualised by BBH, the film titled #MakeEverySceneSpectacular showcases Rajamouli lending his OPPO Reno10 Pro+ smartphone to people, enabling them to access his creative skills. As individuals follow his guidance and use the camera’s features, they transform into Rajamouli clones, capturing creative photos. The ad encourages users to focus on their creativity while relying on OPPO’s camera technologies to handle the technical aspects of photography.
Watch the film here:
Speaking on the association, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, said, “We are delighted to collaborate with the visionary filmmaker S. S. Rajamouli for our Reno10 Series. By incorporating Rajamouli’s creative vision with OPPO’s prowess in imaging technologies, our TVC showcases how users can concentrate on capturing fantastic portraits while leaving the technicalities of image capture to the Reno10 Series’ top-notch technologies. Having someone like Rajamouli associate with OPPO for this campaign allows us to drive this message beautifully and effectively.”
The TVC is now live across digital touchpoints, including social media platforms, OTT, and the official OPPO website.
