Mumbai: Star Bharat is the fastest growing GEC in India driving on their brand philosophy ‘Bhula De Darr, Kuch Alag Kar’ the channel inspires its viewers to overcome their fear that stops them from taking a step towards the change. With a mission to celebrate various facets of Indian traditions and culture, Star Bharat launches a new brand film on Diwali promoting the thought #YehTeraHaiTyohaar. The brand film features a mesmerising song YehterahaiTyohaar which is soulfully written by the popular Bollywood lyricist and playback singer ‘SwanandKirkire’. Adding magic to the stirring lyrics the heart rob singer Javed Ali has given his voice to the song. The music is composed by Rohan Vinayak.
Star Bharat strives to bring people together through various Indian festivals that brings out the message of good over evil. Taking a step to bring forward the fearless India, the channel initiated an extraordinary second leg of ‘DarrKaDehen’. The event was organised by the channel on the auspicious day of Dushhera. It brought people together to write and burn their fear. Unifying the reason of celebrating Diwali and spreading the brand philosophy, a new brand film is created that urges people to light the fire in them and overcome the darkness.
Nandini Singh, Business head of Star Bharat said, “Fear keeps every individual away from the brightness of a better tomorrow. This Diwali, Star Bharat asks every individual to overcome these fears from within and move towards their goal and a newer beginning – ‘Bhula de darr, kuchalagkar’ ”
