Mumbai: Star Sports, Indian sports broadcaster, launches its campaign #UmeedSeYakeenTak ahead of the 4th edition of Khelo India Youth Games (KIYG). The event will kick start on June 4, 2022, at Panchkula (Haryana) and will be aired LIVE & Exclusive on the Star Sports Network and Disney+ Hotstar.
Created and conceptualized by the in-house team at Disney Star, the campaign film features Anurag Thakur, Minister of Sports & Youth Affairs, leading the support for the next generation of heroes. The film also catches a glimpse of two-time Olympic medalist PV Sindhu and Tokyo Olympics gold medalist javelin star Neeraj Chopra in their element, as they raise the adrenaline and inspiration quotient for the 8,500 plus participating players.
Watch 8000+ young athletes across India take on each other at @kheloindia 2022, the platform that shapes up our future sporting heroes!
— Star Sports (@StarSportsIndia) May 31, 2022
Speaking about the campaign ahead of the 4th edition of the Khelo India Youth Games, Star Sports spokesperson said, “The exemplary performances of our athletes at the various global multi-sporting events stand testament to the emotion that we are now at the cusp of transforming hope into belief when it comes to winning medals globally. Disney Star, together with the Ministry of Sports and Youth Affairs, intends to realize this shared vision through the launch of our campaign #UmeedSeYakeenTak. With the aim and commitment to make Khelo India Youth Games one of the largest annual youth sports events in the world, Disney Star will provide a more vibrant coverage for youth sports and help create many young heroes this season.”
The event will see heroes being created in 15+ sports along with the introduction of five indigenous sports – Gatka, Thang-ta, Kalarippayattu, Mallakhamb, and Yogasana. Sporting talents like shooters Manu Bhaker, Mehuli Ghosh, Saurabh Chaudhary, and weightlifter Jeremy Lalrinnunga have been some of the finds of KIYG and have gone on to represent the country at either Olympics, Youth Olympics, or Commonwealth Championships.
Watch all the action from the 4th edition of the Khelo India Youth Games, LIVE & Exclusive on the
Star Sports Network and Disney+ Hotstar from June 4th-13th, 2022