Star Sports has announced the appointment of Bollywood actor Ranveer Singh as its brand ambassador ahead of IPL 2023.
As a part of the association, the actor will be involved in creating entertaining content, which brings alive compelling narratives from the past, present, and future of the league.
The channel stated that the partnership is a part of its mission of making India a sporting nation by fueling fandom and passion for sports.
Recently, Ranveer Singh and cricketer Virat Kohli were declared as the most valued celebrities in Kroll’s Celebrity Brand Valuation Study. Incidentally, both of them are promoting Star Sports this IPL season.
Talking about the association, Ranveer Singh said, “Star Sports is a brand that is synonymous with sports in India. As a sports enth
usiast, being associated with a brand that has redefined the way sports are viewed and consumed in India is truly special. I have grown up watching some of the most iconic moments in World sports on Star Sports, and it’s an honour for me to be a part of this incredible journey.”
Sanjog Gupta, Head- Sports, Disney Star said, “We believe that sports in India is on the move but needs a continuous injection of fandom to turn into a full-fledged movement. In Ranveer Singh, we see a die-hard sports fan, a committed storyteller, and an entertainer par excellence, who is keen to use his popularity to grow sports. Working with him, we want to reach new audiences, who still haven’t discovered their passion for the sport. This also includes millions of viewers, who haven’t been watching Cricket or don’t watch Cricket regularly. We want to use, in conjunction, the power of storytelling and Ranveer’s popularity, to create a compelling invitation for them.”
The partnership between the actor and channel also entails major sporting events coming up on the network including World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup and ICC Cricket World Cup.
