Mumbai: Star Sports, India’s leading sports network, has been honoured with the prestigious National Award in the category of Institutions Engaged in Empowering Persons with Disabilities 2024 for its groundbreaking Sign Language and Descriptive Commentary Feed. Launched for major sporting events in 2024, the initiative was recognized for its significant impact on Deaf, Hard-of-Hearing, and Visually Impaired fans. The award was presented at a ceremony in New Delhi, where the Honourable President of India, Smt. Droupadi Murmu, conferred the honour.
Star Sports introduced the Sign Language and Descriptive Commentary Feed to make live sports more accessible to all fans, breaking communication barriers for viewers with hearing and visual impairments. This service features real-time sign language interpreters and specialized descriptive commentary, allowing Deaf, Hard-of-Hearing, and Visually Impaired viewers to fully experience the excitement of the game. By simplifying the broadcast without compromising the viewing experience, this initiative fosters the joy of community viewing, enabling all fans to enjoy live sporting action on a single feed. Through this pioneering effort, Star Sports aims to reach a broader and more diverse audience, ensuring no fan is left behind.
“We are truly honoured to receive this prestigious National Award. It is a testament to the hard work, dedication, and passion of our entire team. At Star Sports, our mission is to unite sports fans by breaking down barriers to access and engagement, ensuring all fans can enjoy the experience. The Sign Language and Descriptive Commentary feed is a vital part of that mission, and this recognition motivates us to continue striving for excellence and making sports accessible for all,” said a Star Sports Spokesperson.
Star Sports remains committed to driving innovation and inclusivity in the broadcasting industry. As part of its dedication to breaking down barriers, the network will continue to explore new ways to enhance the sports experience for all fans, ensuring a more accessible and engaging way to enjoy sports.
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