Continuing with its award-winning ‘Talk to your sons about periods’ initiative, Stayfree has roped in actor Kiara Advani and shuttler PV Sindhu to amplify the message this Daughter’s Day. Advani and Sindhu took to social media to encourage parents to talk to their sons about menstruation from a young age and encourage open conversations around periods.
The Stayfree ‘This Daughter’s Day, Talk to Your Sons’ campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation.
‘Talk to Your Sons’ campaign:
Through Instagram posts, Kiara highlights the importance of parents having open conversations with their sons about menstruation, while Sindhu emphasises the need to educate boys about periods. She mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation. To further champion this issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!
To take the pledge, parents can visit the Stayfree microsite – https://www.stayfree.in/talktoyoursons and understand how to have a healthy conversation with their sons about periods.
Commenting on the campaign, Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvue said, “Over the years, Stayfree has been committed to normalising period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”
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