New Delhi: Mankind’s Gas-O-Fast has appointed Story Digital as its new creative agency, entrusting it with the brand’s full-funnel digital and mainline communication strategy. This collaboration aims to strengthen Gas-O-Fast’s established market presence through fresh, innovative, and quirky storytelling that resonates with today’s consumers.
Pratiek Sawhney, Co-Founder, Story Digital, shared his excitement about the partnership, “India has always been a paradise for food lovers, but acidity can often be an unwelcome guest. Gas-O-Fast has been a trusted solution for millions, and we’re thrilled to bring our creative energy to the brand. With Story Digital handling digital and mainline communication, we aim to create a dynamic brand experience through strategies that truly resonate with the audience and keep Gas-O-Fast a household favourite nationwide.”
Gas-O-Fast, known for its instant action and ayurvedic ingredients, has become a go-to solution for acidity relief. Whether it’s indulging in butter-laden parathas or spicy golgappas, the brand ensures consumers can enjoy their favourite foods without worry.
Joy Chatterjee, VP – Sales & Marketing, Mankind Consumer Products Pvt. Ltd., added, “Story Digital’s creative approach perfectly aligns with our vision to connect with consumers in a meaningful way. Their proven ability to drive engagement and create innovative, quirky campaigns made them the obvious choice. We’re thrilled to collaborate with them and can’t wait to see what fresh, exciting ideas they’ll bring to the table.”
As a pioneer in the #NewAgeOfAdvertising, Story Digital specializes in creative ad campaigns, social media marketing, integrated brand solutions, short-form content creation, and film production. Leveraging consumer behavioral insights, the agency crafts bold and innovative advertising strategies that engage audiences and ensure Gas-O-Fast remains a top choice in digestive care.
