MUMBAI: STUDDS Accessories a two-wheeler helmet player has launched its new brand film that brings alive the company’s 50-year journey of resilience, innovation and trust.
Shot in Ladakh, the film is produced by Continu Media and conceptualised and executed by Rudraksh Vashist, Co-Founder and Director Continu Media. Produced by Tanya Dudeja, with creative direction by Mukul Dhamija and Fanush Saini and cinematography by Rahul Chauhan, the ad aims to be a union of credibility and trust in the brand, showcasing STUDDS’ advanced manufacturing and competencies in the last five decades. The story looks to underscore STUDDS’ evolution alongside India’s two-wheeler culture, building a strong reputation with safety, reliability and style in meeting customers’ expectations in every journey.
“Over the last 50 years, STUDDS has been the preferred choice of customers for safety and reliability. We have evolved to stay relevant with changing times while bringing global standards to India. This brand film not only celebrates our journey but also reinforces our commitment and vision to deliver innovative products that aim to meet customer expectations consistently,” said Sidharth Bhushan Khurana MD STUDDS Accessories.
STUDDS’ brand film will premiere across digital platforms to connect with all consumer groups and strengthen the brand’s bond with the audience. By portraying multiple target groups, the film highlights how STUDDS helmets remain the go-to choice across lifestyles, age groups, and riding needs, including daily commuting, touring, and adventure. By showing how the STUDDS helmet acts as a catalyst for the passion and purpose of the riders, the film highlights its advanced safety features and reinforces that Studds is an essential partner that fuels the ambition of the person wearing it on the road.
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