Bengaluru: Who we are and what we become, flows from what we see our parents do and believe in.Proud aren’t we, to resemble them, and inherit from them? But is all inheritance a matter of pride?
SunfeastFarmlite recently launched a new digital film whichasks these questions and helps everyone to find the answer within.
Through its #HealthierYouAwaitsYou Campaign #SunfeastFarmlite calls for a pledge to live a healthy life for ourselves and our childrenon this 14th November,
Theresa Ronnie, Vice President, FCB Ulka- Bangalore said – “ITC believes in making superior quality biscuits for a discerning and evolving India. Their range of SunfeastFarmlite biscuits bring health and taste together to support a healthier lifestyle. This film aims to shed light on the risks families carry and nudges parents to make the switch to a healthier life.”
Speaking about the campaign, Romit Nair, Creative Head, FCB Ulka- Bangalore, said – “The fact that children like to be like their parents and parents take pride in the similarities is very realistic. And realism and relatability never fail to strike a chord.”
SunfeastFarmlite is a range of healthy biscuits by ITC Limited. These biscuits have no maida, no cholesterol, notrans-fat and is made from Aashirvaad Atta. SunfeastFarmlitemakes biscuits from ingredients that our body trusts to deliver on the evolving health needs of the consumers.Their offerings include Active Protein Power (from Sattu), Digestive All Good (No Added Sugar/ No Artificial Sweetener), Oats Fibre (3 tasty variants – Almonds, Raisins & Chocolate) and High Fibre (with Oats, Ragi, Jowar, Corn & Wheat).