Mumbai: Supari Studios produced the latest campaign for Clinique for their popular product, ‘Moisture Surge’. The film’s release comes from the latest formulation for this product, which offers 72 hours of moisture to the skin. This key feature of the product was beautifully brought under the spotlight by Sanya Malhotra, star of the box office breakout film, ‘Dangal’.
The film follows Sanya through a typical 72 hours in her life, to show how she juggles her work and social life, especially with her hectic schedule. The moisturiser presents itself as the perfect companion and hero that keeps up with her. To ensure the hectic pace of her life is encapsulated, and lend a certain intimacy, the Supari team went with a hand-held style to operate the camera. Similarly, the pacing of the music is quick, which adds to the mood of the film. The film also gives a sneak peek into the lighter moods in Sanya’s life like catching up with her friends, dance practice and how she emerges from it, radiant as ever. The settings take you on a journey with Sanya to give you glimpses of what goes on in her life. The film is meant to speak to the urban, independent and contemporary women of today who go through as much as Sanya does in 72 hours.
Anna Joseph, Director of the film said, “The brief we received was that the film had to cover different moments over 72 hours in Sanya Malhotra’s life. As a young actress her days are filled with all sorts of activities – from photo shoots to rigorous dance rehearsals to downtime with friends – we wanted to give the viewer an insight into her personality as well as establish how Moisture Surge is a product she relies on to keep her skin looking great through the day. We tried to intersperse the product shots organically through the film so they felt like a part of her regular routine. We kept the camera movement fluid and made her interact with the camera as much as possible so it would feel like you’re moving with her through different parts of her day. Lastly, we made sure to put her essence into the film so that it felt natural and fun. She’s a great dancer and a very positive, happy person – it was important to bring that out in the film. “
Mitali Sharma, Executive Producer, Supari Studios said, “When Clinique came to us with the brief for this project, we knew that the 72 hour factor of the product would be pivotal. There’s so much that happens in 72 hours of any person’s life especially someone like Sanya, so this film is extremely relatable for anyone that watches it. When developing the narrative and script for this we felt that the mood and theme of this film would resonate with the target audience “