Mumbai: Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products. Bringing on board four diverse influencers, Supriya Joshi, Lisa Mishra, Leeza Mangaldas and Teena Singh, they put together a series of fun and spunky films that offer viewers a glimpse into each influencer’s personality. In a candid chat about what beauty means to them, these influencers describe the role that Clinique’s Even Better products play in their lives, helping them in achieving their goals. The films use a very realistic tone, and are accompanied by polished visuals and catchy music, aiming to fill its viewers with a sense of joy and independence, much like the products themselves.
Link to the campaign – https://www.instagram.com/p/Bp4BQmhFHlb/?utm_source=ig_web_copy_link
Sameer Ghauri, Director of the film said, “Our goal was to keep the tone of the films honest and real, complemented by clean and elegant visuals that are crisply edited to music handpicked to pair with each lady’s distinct personality. The colour tone of each film was also meticulously chosen to complement the different skin tones of our influencers. The aim of the films was to celebrate the diversity of smart, independent Indian women and at the same time highlighting that the brand caters to over 50 types of different skin tones, and I feel our films managed to achieve that quite successfully.”
Mitali Sharma, Executive Producer, Supari Studios said, “With this campaign, we wanted to focus on the tagline ‘Even Better’ by bringing out the strong personalities of each of the influencers and how they don’t like to settle in life, just like the Even Better foundation. We tried to encapsulate a piece of their life into the films by throwing in some minimal props that gave a suggestion of their profession. We also highlighted how Clinique Even Better Foundation helps each influencer, by mentioning a specific benefit of the foundation that works for them.”
Credits:
Produced by Supari Studios
Client: Clinique
Director: Sameer Ghauri
Executive Producer: Mitali Sharma
Scriptwriter: KritikaAarya
DOP & Colourist: DhruvLapsia
Creative Producer: Sakshi Basin,
Asst. Producer: NitikaKanodia, ShubhamShetye
Line Producer: Zeel (Frizzon)
Art Director: DurgaprasadMahapatra
Assistant Art Director: Bhagyashree
Chief AD: Kelvin Mendonca
2nd AD: SuhasArora
Asst. DOP: Leslie Dsouza
Focus Puller: NileshShinde
On-Set Sound Recording: Stanley Mendonca
VFX & Post Production: Post Office Studios
Editor: Vishnu Shahji
Sound Design and Mix: Joslyn Braganza
Camera Equipment: Jeki Shah (1 Stop Cine Digital)
Camera Attendant: TanmayMahato, KaushikMahato, BiplapMahato, Rahul Mishra
Light Equipment: Sanjeev Shah (One Stop Services)
Spot Boy: IlyasShaikh, Baba Bhai
