Mumbai : Award winning agency Supari Studios produced the latest campaign for Smashbox for their popular product, Super Fan Mascara. Starring Monica Dogra and Shibani Dandekar, the film also features their other star products, the Always On Liquid Lipstick and Always On Liquid Liner. Taking cue from the global campaign film which was released with Lilly Singh, this film has a 70s Disco theme to it, which is featured in the music, the lighting, the outfits and hair.
In order to catch the 70s vibe for the film, Supari Studios kept the set lit up in blue and pink, with quick cuts and extremely funky music which captures the fun aspects of Monica Dogra and Shibani Dandekar effortlessly. The film moves from an intimate, goofy, scene where the two girls are just having fun dressing up, to a set-up which is sultry, and oozes sophistication and yet keeps the fun alive. The film played off the natural chemistry of Monica Dogra and Shibani Dandekar to keep it upbeat and relatable. The use of neon graphic elements helps facilitate the 70s theme of the video. The sets were filled with elements from the 70s such as a disco ball, a jukebox, lots of neon lights, lit up flooring which all lends itself to make the video more alive and dynamic.
Akshat Gupt, Director of the film and co-founder, Supari Studios, said “The art, the clothes, and the music of the film was all inspired by the 70’s. We wanted to try and capture the natural camaraderie between Shibani and Monica and that’s exactly what translated on screen. We used an interesting number of techniques in order to bring back the 70’s. We used lights that threw in fill colours of blue and pink while maintaining a neutral light on the face at the same time. This was done in order to bring out the natural colours and contours of the face, but still have a 70’s vibe in the background. The camera movement was intentionally minimal in order to supplement the fast cuts and subtly bring back the block framing of the 70’s. All in all, it was a super fun commercial to work on.”
Mitali Sharma, Executive Producer, Supari Studios, said “Smashbox reached out to us and came to us with a challenge of bringing back the 70’s for the Superfan campaign. The biggest test for us was to find a location that could transcend the audience and turn back the clock! Every aspect was detailed out carefully, from the hair, styling, art in order to stay true to that decade. The 70’s was a time of funk, disco and groove and it’s that vibe, that we wanted to try and capture on screen. The brand gave us enough leeway and room that allowed us to experiment and I think the results speak for itself. “
Link to the campaign-
https://vimeo.com/273473735
Credits:
Client: Smashbox Cosmetics
Talent: Monica Dogra and ShibaniDandekar
Director: Akshat Gupt
DOP: AnujSamtani
Executive Producer: Mitali Sharma
Lead Producer: ManasiPareek
Line Producer: AbbiyObheroii
Production Design: UrveeAshar&ShipraRawal
Stylist: Divyak D’Souza
Art Assistant: DrishtiBakshi
Chief AD: Joel Nigli
2nd AD: KanikaKrishnani
Focus Puller: AlpeshParmar
Lighting Chief: PraseedVerma
Offline Editor: Joel Nigli
Colour Grade: Pramod Patil (After Studios)
VFX Supervisor: Aditya Tawde
Visual Effects: KunalPrabhu, Shikha Sharma, AghilPrasannan, ShanelMoraes
Music Director: Kim Koshie (Marble Man Audio)
Spot: Ilyas, Rafiq, Iqbal, Arif, Hussain
