‘The Webby’s is an iconic platform created to award excellence on the internet and is touted to be the Oscars of the Internet’
Mumbai: Supari Studios announced that its documentary series ‘Doppelgangers’ has been selected by the famed Webby Awards and will now compete globally with the likes of other strong competitors.
The video was selected after a 2,000 bench jury siphoned out the best out of millions of sites, videos, ads and apps in existence, along with the 13,000+ entries that were submitted.
This nomination, which is a marker of creative excellence by itself, makes ‘Doppelgangers’ eligible to win both the Webby Award chosen by the International Academy of Digital Arts and Sciences along with the Webby People’s Voice Award which will be voted by the online public at large. Both awards are seen as international marks of distinction in internet excellence.
‘Doppelgangers’ is a documentary series for Red Bull directed by Akshat Gupt. The series puts two sports that seem very contrasting in nature and juxtaposed the two with each other. The series takes a Red Bull athlete, who is an expert at a global sport, and makes them explore its Indian counterpart. Through the course of the series, viewers not only explored certain similarities and understood the complexities and uniqueness of each sport but also learnt the sacrifices and passions of the athletes themselves.
You can watch the series here – https://www.redbull.tv/show/AP-1TX9HWH492111/doppelgangers
Supari Studios is an integrated digital content studio that uses the medium of film, design and technology to develop engaging content for audiences online. For the past few of years, we’ve been focused on creating digital video content for bunch of brands in India such as Google, Youtube, Dolby, Nike, Volkswagen and Absolut Vodka among others.
Akshat Gupt, Director of the series and founder of Supari Studios adds, “’Doppelgangers’ means an apparition or double of a living person and that is exactly what this series is about. The aim was to explore the duality and similarities between two athletes who are practicing visually or conceptually similar disciplines. We let the characters narrative drive the film. In order to drive home the similarities we used match cuts and split screen techniques often. It was a deliberate attempt to keep the pace of the film slow so the audience could really sink in the stories about the athletes and their lives. In order to feel less intrusive we used a combination of body rigs, drones and unique camera set ups so that we could get dynamic footage of the sport and give an interesting point of view to the audience. Being nominated for a Webby and to be placed on the same level as so many other great productions is a great feeling and and an awesome testament to the hard work that went into bringing these athletes and their stories to life’
Commenting on this nomination, Advait Gupt, Co-Founder, Supari Studios says, “Over the past 5 years, our goal has always been to push the boundaries of what is possible with the content we create and make something that we are really proud of. Our focus on digital has allowed us to try unique formats and engagement models. This has led us to building everything From shoppable content to co-developing content led intellectual properties. ‘Doppelgangers’ was one such experiment with Red Bull that embodied this spirit. More-so, being nominated for a Webby and being the only Indian brand in the category really validates our objective of developing content that is recognised globally. Our partnership with Red Bull has been nothing short of extraordinary – not only in terms of the nature of our engagement as a content studio, but also through the creative synergies and relationship that we have built with the entire team.”
Readers and viewers can now click the link below to vote and get this Indian super-studio the recognition it deserves:
Hurry up, voting closes on the 19th of April 2018