Chennai: Sun TV Network’s Malayalam Entertainment Channel is set to launch the dubbed version of Naagin 2 shortly as the channel started airing the teasers of the same. In Malayalam the show was titled as Naaga Kanyaka 2.
The move was a strategic decision of the channel to re-build its fortune by creating a wall of fiction band surrounding Naagini 2 in Prime Time as the first season of Naagini was grand success for the channel.
Unlike Gemini TV (Telugu GEC of Sun TV Network), Surya TV failed to capitalise the success of Naagini season 1 as its efforts to build a successful fiction band fizzled out in half way mark. The Channel managed to become No. 2 in Kerala GEC market for a short period.
On the other hand, the fortune of Gemini TV got completely over turned as the channel bounced back from No. 4 to No. 1 in Telugu GEC space by constructing strong fiction properties such as Sapthamathrika, Devayani and Nandhini that is supporting the channels supremacy in the market even now. Now, it looks forward to strenthen its position in Telugu GEC with the launch of the Telugu dubbed version of Naagini 2 on 5th June 2017.
Acquisition of the Malayalam dubbing rights of Naagini 2 is being looked as another opportunity for the channel to bounce back to boost up its numbers.
Market sources reveal that Viacom18 has offered the dubbing rights of Malayalam and Telugu language alone as they are remaking the same in Kannada for launch on Colors Super. It may be noted that Colors Tamil is set for the launch in Q4 of 2017 and Naagini 2 will be a strong property for the upcoming channel.
Though, Surya TV pins its hope on Naagini 2. It seems the competitors are also gearing up to counter the same with their own strategy of line-up, which will be unveiled based on the announcement of telecast date and time of Naagini 2 on Surya TV.
The Channel has aired Naagini season 1 in its 9 to 9:30 PM time band and its likely to launch it in less competitive time band.
Mouni roy, Kinshuk mahajan , Karanvir bohra , Sudha chandran , Adaa lkhan , Aashka goradia , pyumori mehta ghosh, Vishal puri , Manish khanna, Vineet kumar chaudhary etc are in the star cast of Naaga Kanyaka 2.
Viacom18 has offered the TV rights of shows only while it has retained the digital rights of the same. Hence, Naaga Kanyaka 2 may not be available on any Digital platforms like YouTube.
Lets hope the strategy work for Surya TV this time…!!!