Bengaluru: SW Network, an integrated advertising agency, has partnered with Cleartrip to unveil an engaging new campaign starring bestselling author Chetan Bhagat. The campaign aims to debunk popular myths surrounding travel savings and position Cleartrip as the go-to platform for effortless travel discounts.
Many travelers continue to rely on unverified “money-saving hacks,” such as booking flights at unconventional hours, using incognito mode, or clearing browser cookies, in the belief that these practices will yield the best deals. Additionally, despite accumulating SuperCoins on platforms like Flipkart and Myntra, many fail to leverage these rewards during bookings on Cleartrip. This campaign seeks to address this behavioral gap by illustrating how SuperCoins can lead to substantial travel savings.
Central to the campaign is Bhagat’s latest satirical book, which humorously critiques commonly held but ineffective travel-saving beliefs. Through a series of exaggerated scenarios and witty storytelling, the book underscores the ineffectiveness of these myths while directing readers toward a more effective method: utilizing SuperCoins on Cleartrip for genuine savings.
To further amplify the campaign’s message, a humorous promotional video features Bhagat as a quirky “genius” travel expert. In this video, he shares entertainingly absurd travel advice, ultimately revealing that the best strategy for saving money on travel is to take advantage of Cleartrip’s SuperCoins discounts.
Chetan Bhagat, Author, commented on this campaign “This book is my magnum opus. A masterpiece of absurdity. If you’re NOT using SuperCoins on Cleartrip, these hacks might just be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.”
“Cleartrip has always focused on offering our users the best value, and SuperCoins are one of the ways we do that,” said Tavleen Bhatia, Director – Chief Marketing and Revenue Officer (Cleartrip). “Partnering with SW Network to launch this campaign was an exciting step toward educating travellers about how easy it is to save by redeeming SuperCoins. The collaboration with Chetan Bhagat added an entertaining twist, making our message memorable and engaging for a wide audience.”
“This campaign was an opportunity to combine humour with a strong consumer insight. By collaborating with Chetan Bhagat, we’ve crafted a narrative that resonates with travellers while delivering Cleartrip’s message in a fresh, memorable way.” added Raghav Bagai, Co-founder (SW Network)
Watch the video here: Chetan Bhagat’s Genius Hacks
