Swapna Nayak has joined ByteDance as Media Lead, APAC, Global Marketing. Prior to this Nayak was with IPG Mediabrands for over nine years as Regional Managing partner, APAC and also helmed the role of Regional Client Services Director, APAC.
Before joining IPG Mediabrands, Nayak was Regional Strategy Director at Havas Media and, prior to that, she was Director at Starcom.
During her days in India, Nayak also worked in similar roles, where she was account director and client services director at Publicis India and Ogilvy India respectively.
In her past LinkedIn post, Nayak thanked IPG for giving her the opportunity to be part of the organisation, adding that there were many individuals who were integral and inspirational during her time with the agency network.
In recent rejig ByteDance has appointed Liang Rubo to succeed founder Zhang Yiming as Chairman. Shou Zi Chew also relinquished his title as ByteDance CFO to focus on running TikTok full time as CEO.