Mumbai: As the symbolic Festival of Lights approaches, Swarovski unveils its 2025 Diwali Collection, a radiant tribute to heritage, artistry, and the spirit of celebration. Inspired by the shimmering glow of diyas, the collection embodies the joy of dressing up and the timeless traditions that make Diwali so special.
This year’s festive campaign stars actor Rashmika Mandanna, who also joins Swarovski as the new India Brand Ambassador. Known for her authenticity and irresistible charm, Rashmika represents a confident and expressive new generation of icons — making her the perfect muse for a season that celebrates inner and outer light.
Rashmika Mandanna said, “Diwali is about light, love, and togetherness and this collection captures that spirit beautifully. Each piece feels personal yet striking — something you can gift with love or wear to feel like your most confident self. I’m thrilled to begin this journey with Swarovski during such a meaningful time.”
The collection features bold statement pieces alongside intricate, luminous designs that reflect the brilliance of Diwali lights. At its heart is the Mesmera family, whose striking silhouettes and dramatically clustered crystals evoke the magic of celebration with a refined intensity. Pieces from the Millenia, Idyllia, and Constella families, along with Swarovski’s signature timepieces, complete the capsule — designed to inspire both gifting and self-gifting during the festive season.
This Diwali also coincides with a historic milestone for Swarovski globally as the brand celebrates its 130th anniversary, marking over a century of creativity, savoir-faire, and joyful extravagance.
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