New Delhi: Swift TV, India’s rapidly expanding Free Ad-Supported Streaming Television (FAST) platform with a growing presence in the US and Canada, has announced an exclusive partnership with Hoichoi, the leading destination for Bengali and Hindi entertainment. This landmark collaboration brings Hoichoi’s acclaimed catalog of shows and films to the Swift TV App at no extra cost, offering audiences seamless access to regional storytelling without subscriptions or add-ons.
The partnership also marks the launch of a first-of-its-kind Hoichoi Live Channel, engineered by Swift TV with cutting-edge technology. The Bengali channel will be available in all countries except India, while the Hindi channel will be accessible worldwide, including India. With this, Swift TV strengthens its position as a go-to destination for regional entertainment across India, the US, and Canada.
“We are excited to partner with Hoichoi to bring their exceptional Bengali content to our growing audience,” said Abhishek Singh, CEO & Founder, Swift TV. “Swift TV is redefining how India consumes entertainment. By leveraging our cutting-edge technology to create a bespoke Hoichoi Live Channel, we’re setting new standards for delivering regional entertainment – free, accessible, and tailored to viewers’ preferences. This collaboration is just the beginning of our journey to celebrate India’s rich cultural diversity through world-class content.”
For Hoichoi, the move expands its reach beyond SVOD into the FAST ecosystem, introducing its content to a broader audience. Soumya Mukherjee, Chief Operating Officer at Hoichoi, said, “Swift TV’s innovative platform and commitment to free, high-quality entertainment make them the perfect partner for Hoichoi. This partnership allows us to share our stories with a wider audience, celebrating Bengali and Hindi culture and creativity on a platform built for accessibility and engagement across India and the globe.”
Swift TV, currently boasting a 4.5-star rating and over 800,000 downloads, offers a diverse ecosystem of 130+ live channels across 10+ genres and 12+ languages. Supported entirely by ads, the platform ensures entertainment without limits – from blockbuster hits to hidden gems, live shows to classics. The Hoichoi collaboration joins Swift TV’s growing lineup of premium content partners including Viacom18, Zee, Pitaara, Republic TV, TV9 Network, and Bloomberg Originals.
With this partnership, Swift TV takes a bold step forward in its mission to dominate the regional streaming landscape, offering audiences a unique blend of technology, accessibility, and culture. Users can download the Swift TV app to explore Hoichoi’s world of thrillers, dramas, comedies, and more—crafted for every mood, in their language, on their terms.
