Mumbai: Swiss Beauty, India’s fastest-growing beauty and cosmetics brand, has launched its first-ever digital campaign for the Swiss Beauty Craze makeup collection. The campaign, titled ‘Don’t Be a Star, Be a Trendstar’, features brand ambassador Taapsee Pannu and targets the expressive and multitasking Gen Z and millennial women. It encourages young women not only to follow beauty trends but to set them, positioning Swiss Beauty Craze as the go-to tool for showcasing individuality through makeup.
The campaign highlights Swiss Beauty’s popular products, including the Eyeliner and Stamp Duo, Baesic Multiface Palettes, Duo Mascara, and Lip and Cheek Macaron. Designed to complement the fast-paced, dynamic lifestyle of today’s women, these products allow for flawless, versatile looks—whether for work, play, or a spontaneous night out.
Taapsee Pannu’s vibrant and versatile personality is at the heart of the campaign, where her energetic and fun persona perfectly reflects the youthful and bold spirit of Swiss Beauty Craze. The campaign video, now live across multiple multimedia platforms, will run for 6-8 weeks to maximize its reach and impact.
Taapsee Pannu, Actor & Brand Ambassador of Swiss Beauty, said, “Makeup is much more than just applying products; it’s a form of self-expression. Swiss Beauty Craze’s products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all – eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day.”
Vidushi Goyal, CMO, Swiss Beauty, said, “Swiss Beauty Craze collection is all about embracing individuality. The Don’t Be a Star, Be a Trendstar campaign encapsulates the versatility of our products and our continued efforts to instill self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTTs, the campaign has been launched across digital platforms.”
