Mumbai: Syska Group, consumer electronics brand has entered into a brand association with the movie ‘Karwaan’ starring Irrfan Khan, Dulquer Salmaan and Mitila Palkar to promote the Syska’s innovative products into LED, personal care and mobile accessories.
This brand association with the movie highlights the uniqueness and innovation of Syska’s wide range of products. It also weaves in the message of the company’s journey along with the journey of self discovery of the characters depicted in the movie thereby communicating the message ‘Light years ahead’.
Syska Group celebrates the journey of Karwaan which represents the company’s journey (karwaan) of establishing itself in the past 30 years. In this tenure of 30 years, the company has successfully become synonymous with the segments like LED lights, Personal Care Accessories, Mobile Accessories.
Commenting on the partnership, Mr. Rajesh Uttamchandani, Director, Syska Group said, “It gives us immense pleasure to celebrate our partnership with the movie ‘Karwaan’. This is a symbolic year for the company as we complete 30 years of journey and communicate the novelty of our offerings through our association with the movie. We at SYSKA have always aimed at serving our customers in the best possible ways and make every effort to offer the solutions which meets the need of the consumer. “
Ronnie Screwvala, Founder, RSVP Productions and Producer of Karwaan shares his thoughts on the association saying, “Karwaan is a very special film for us at RSVP. SYSKA is a market leader in its domain and we are thrilled to be associating with SYSKA on our Irrfan Khan starrer”.
