Mumbai : The senior management executives of advertisers, Media Agencies and TV Broadcasters need not wait until their operations team generates the Ratings and mail it and no longer painfully scroll down their smart phones and search for the required data in bits and pieces.
In a bid to simplify the whole process and make it easily accessible on the move, ”TAM India had launched the Mobile App “TAM India” for the convenience of accessing the ratings in their Smart Phone itself .
‘TAM India’, will provide weekly top line TAM data to subscribers through App Store (iPhone), Google Play (Android) and Blackberry World (Blackberry). It will be updated every Thursday, immediately after the regular release of TAM data to the industry. Subscribers will instantly be intimated about the update.
With this move TAM Media Research, becomes one of the first rating agency across the Globe to have thought of and executed such initiative for the Media industry.
Commenting on the launch of TAM India Mobile App, Mr. L V Krishnan, CEO, TAM Media Research, said, “Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever unique initiative of launching “TAM India” Mobile App, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision making process for clients.
“TAM India” Mobile App will, on a weekly basis, provide a quick snapshot of different TV Channel genres, Markets, Programs and New Promotable. At any given point in time, this App will have data for the latest week but also the preceding 4 weeks.
Below is the brief about the data that will be available on “TAM India” Mobile App :
• Channel Genre: Overall Genre wise viewership data and 5 weeks trends for select genres
• Markets : Market wise viewership data and 5 weeks trends for select markets
• New Programme Launches : List of new programmes launched during the latest week on respective channels
• New Promotables : List of new programme promotions on respective channels during the latest week
The app will also provide a feature to Customize a favourite market or genre which will be shown as a first screen from the next update. The app is available for download on the TAM website www.tamindia.com.