IPL season 14th started on 9th April; the 1st week of IPL had a great start with amazing matches between all the teams. Vivo is back as a Title sponsor, and many new advertisers came forward to advertise their Brands. TAM shared the report on IPL season 14 for the first 5 matches. The report highlighted, Count of Categories, Advertisers and Brands IPL 14 vs. IPL 13, Top Categories and Advertisers of IPL 13 and IPL 14, New Categories and Brands in IPL 14 compared to IPL 13, and Common and Exclusive brands on National (Hindi + English) Sports Channels vs. Regional Sports Channels in IPL14.
In the Count of Categories, Advertisers and Brands IPL 14 vs. IPL 13 (first 5 Matches), No. of Categories grew by 5% in 5 matches of IPL 14 compared to same No. of matches in IPL 13 whereas no. of Advertisers and Brands observed a decline.
In Top Categories and Advertisers of IPL 13 and IPL 14 (first 5 Matches), 2 categories from ‘E-commerce’ Sector with more than 15% share of Ad Volumes in IPL 14. The Top 5 categories together had a 35% share of Ad Volumes in IPL 14. 3 out of Top 5 categories were common between IPL 13 and 14. And the Top 5 Advertisers contributed a 20% share of Ad Volumes during 5 matches of IPL 14. Whereas, 2 out of the Top 5 advertisers were common between IPL 14 and IPL 13, viz. Sporta Technologies and FX Mart.
In the New Categories and Brands in IPL 14 compared to IPL 13 and Categories not in IPL 14 compared to IPL 13 (first 5 Matches), we witnessed 24 new categories and 86 new brands advertised in 5 matches of IPL 14 compared to same No. of matches in IPL 13. Among the new categories, Securities/ Sharebroking Organization topped the list followed by Fans. Whereas, Among the 86 new brands, “JdMart” topped the list followed by “”.
In the Common and Exclusive brands on National (Hindi+English) Sports Channels vs. Regional Sports Channels in IPL-14 (first 5 Matches), Behrouzbiryani.com was a top exclusive brand on Hindi+English language Sports channels, whereas 7 Up leads the exclusive brands on Regional sports channels. Also, a Total of 84 brands advertised on both Regional and Hindi+English sports channels during the first 5 matches of IPL 14. “Dream11.com” was on top among the common brands.
