Tam sports shared its report on -IPL 14 Advertising Update based on IPL 13 and IPL 14. This IPL report is based on the first 13 matches of IPL 14 and for all the channels on which matches are telecasted. The report highlighted, Count of Categories, Advertisers and Brands IPL 14 vs. IPL 13, Top Categories and Advertisers of IPL 13 and IPL 14, New Categories and Brands in IPL 14 compared to IPL 13, and Common and Exclusive brands on National (Hindi + English) Sports Channels vs. Regional Sports Channels in IPL14.
In Count of Categories, Advertisers and Brands, No. of Categories grew by 8% in 13 matches of IPL 14 compared to same No. of matches in IPL 13. whereas No. of Advertisers and Brands observed a decline.
Post completion of 13 matches, the Top 10 categories’ list had 4 categories from ‘E-commerce Sector in IPL 13 there were only 2 E-com categories with 16% share of Ad Volumes in IPL 14. The Top 5 categories together had a 34% share of Ad Volumes in IPL 14. 3 out of Top 5 categories were common between IPL 13 and 14. Whereas, Top 5 Advertisers contributed a 20% share of Ad Volumes respectively during 13 matches of IPL 14. only 2 out of the Top 5 advertisers were common between IPL 14 and IPL 13, viz. Sporta Technologies and FX Mart.
In New Categories and Brands in IPL 14 compared to IPL 13, 27 new categories and 96 new brands advertised in 13 matches of IPL 14 compared to same No. of matches in IPL 13. Among the new categories, Securities/Sharebroking Organization topped the list followed by Fans. Among the 96 new brands, “JdMart” topped the list followed by “UPStox”.
In Common and Exclusive brands on National (Hindi+English) Sports Channels vs. Regional Sports Channels in IPL-14, Behrouzbiryani.com was a top exclusive brand on Hindi+English language Sports channels, whereas 7 Up leads the exclusive brands on Regional sports channels. Total 100 brands advertised on both Regional and Hindi+English sports channels during the first 13 matches of IPL 14. “Dream11.com” was on top among the common brands.