Chennai: Bollywood superstar Akshak Kumar and entrepreneur Raj Kundra are expanding their Home Shopping Channel Network to South by partnering with South Super star Chiyaan Vikram to launch second home shopping channel for the Tamil Nadu Market named Big Deal TV.
Big Deal TV will be a new unique celebrity driven 24/7 Home Shopping Channel. The Channel will be launched on 18th June 2015 and will be available free to air (FTA) across all major cable and DTH platforms in Tamil Nadu as well as online.
The home shopping market is growing in India and is currently valued at 40 Billion Rupees and is expected to rise more than five fold over the next five years. Recently, Raj Kundra and Akshay Kumar partnered to launch their first Home Shopping Channel Best Deal TV and Big Deal TV in Tamil will be their second Home Shopping Channel. The key focus categories of Big Deal TV will be Lifestyle, Home, Fashion, Health and Beauty related products.
To make their South entry a Smooth and successful affair, the Channel had roped in South Super Star Vikram as their partner as well as the Brand Ambassador of the Channel Big Deal TV.
Speaking at the launch event, Raj Kundra, Founder of Best Deal TV Group Companies, said, “We are pleased to be launching our second home shopping channel within just six months of being on air. We have brought the same celebrity shopping concept to Tamil Nadu where stars are really appreciated to another level. I thank Mr. Chiyaan Vikram for sharing our vision and partnering with us in Big Deal TV. We will not only use star appeal to attract customers to our channel but we will also focus on quality. Big deal TV promotes products that stand out from the crowd and offer great value at the same time. I am confident our CEO and Co-owner Mr. Gaurav Garg who comes with a huge wealth of knowledge and background from this industry will do wonders in the south market.”
Gaurav Garg Co-Owner and CEO Big Deal TV said, “It gives me immense pleasure to announce the launch of a first of its kind 24/7 celebrity driven Home Shopping channel “Big Deal TV” for Tamil Nadu. We are extremely happy and lucky to have Chiyaan Vikram Sir who needs no introduction associated with Big Deal TV as a partner and Brand Ambassador. Big Deal TV is fully committed towards offering great value to its customers at an affordable price ranging between Rs. 999/- to Rs.8999/-. Customer delight is our prime aphorism hence it becomes more important for us to ensure all our products sold on our platform undergo strong quality checks and are tested and approved by our celebrity partners. At Big Deal TV we aim to own 50% of the total market share of the entire Home Shopping Industry in Tamil Nadu whilst focusing on 100% customer retention.”
Speaking at the Event, Mr.Akshay Kumar said: “Big Deal TV offers to customers BIG deals with quality value and convenience of the customer in mind. After a successful launch in the hindi market, the second channel has been launched to cater to the Tamil speaking audience.”
Also speaking at the event Co-owner and Brand Ambassador South Superstar Mr. Chiyaan Vikram: “I am very excited to be launching Tamil Nadu’s first celebrity driven home shopping channel. It’s a unique concept and the online and TV commerce space is growing day by day. I will also be launching my range of products on Big Deal TV which are under development and will be announced shortly. We will stay true to our name and promise, to offer our customers some really BIG deals. As our tag line goes Big Deal TV Bestest Mattumae.”