Tata AIG General Insurance, one of the leading General Insurance companies in the country, has unveiled their new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Bollywood superstar Ranbir Kapoor. The campaign has been conceptualized by What’s Your Problem, a Wondrlab company.
The campaign revolves around how, in an industry where consumers are always weary of various terms & conditions attached, Tata AIG puts the needs of the customers first. What’s more is that India’s leading insurance company has been innovating to give benefits that are relevant to its new-age customers.
The campaign features Ranbir Kapoor, an actor who has played multiple award-winning roles. Ranbir Kapoor comes from a strong film heritage but works extra hard to build on that legacy. Suffice to say, he was a perfect fit for the campaign. In the campaign videos, Ranbir Kapoor plays never-seen-before characters. His performances as a gorgeous lady and a freezing cadet in the TVCs are sure to be remembered. For Tata AIG’s latest campaign, Ranbir Kapoor has leveraged both his legacy and talent trait of getting into the skin of the character to drive home the message of Tata AIG General Insurance: ‘Trusted Naam, Fantastic Kaam’
Speaking about the campaign, Amit Akali, Co-founder and Chief Creative Officer, Wondrlab said, “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realized that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi’. After that, in discussions, we realized that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor. In fact, there were no plans to get a celebrity on board initially, but we all realized this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes. A big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life.”
Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said, “Our focus has always been to be transparent and create awareness about the various aspects consumers should consider while signing up for insurance. The current campaign does just that, put consumers first and educate them. Ranbir was the perfect fit as he brings in legacy which our brand is also attached to.”
The campaign will be spread across mainline & digital (TV, social media, OTT, digital and influencer marketing)