Tata Consumer Products, the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has entered the health supplements segment with the launch of ‘Tata GoFit’, a health supplement range for women.
According to the brand, Tata GoFit plant protein powder is a plant -based easy-to-mix product formulated with the goodness of gut-friendly probiotics. With ingredients like pea and brown rice, it is free from soy, lactose & added sugar.
Crafted to help women #GoFitEveryday, Tata GoFit aims to be a community centric brand, aimed at helping women along on their fitness journey.
Speaking about the new launch, Deepika Bhan, President – Packaged Foods (India), Tata Consumer Products said “We are delighted to launch Tata GoFit plant protein powder- an inclusive brand for women at various stages of their fitness journey. There has been a growing trend of consumers becoming more fitness conscious in their choices with a heightened focus on their nutrition intake. Tata GoFit has been specially developed for women and has an innovative and differentiated formulation with digestion-friendly enzymes and gut-friendly probiotics. We believe Tata Consumer Products is well positioned to unlock the market potential of the plant protein powder segment and to lead the charge in addressing evolving consumer needs.”