Mumbai: Tata Motors has announced its special Onam campaign for Kerala, offering customers benefits of up to ₹2,00,000* on its passenger and electric vehicle range, along with priority deliveries for festival bookings. The offers, valid from July 25 to September 30, 2025, are complemented by attractive financing schemes designed to make vehicle ownership more accessible during the festive season.
As part of the initiative, customers can avail of flexible payment solutions such as Balloon Schemes with low initial EMIs, Step-Up Schemes with progressive EMIs aligned to income growth, and a Low EMI Scheme starting at just ₹100 per lakh for the first three months. Electric vehicle buyers will also benefit from a six-month financing option for accessories, extended warranty, AMC, and servicing.
Marking the celebrations, Tata Motors has launched a new regional campaign — ‘Kerala Comes Together With Tata Motors’ — which captures the joy, anticipation, and moments leading up to Onam. The campaign is anchored by the legendary Malayalam track “Nada Nada” by Avial, a song that embodies resilience and forward movement, perfectly reflecting the festival’s spirit.
Enhancing the festive fervour, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “Kerala has always been a vital market for Tata Motors and holds special significance for the Tata Group. Onam is the most important festival for our customers here, and we are committed to making this celebration even more meaningful. This year’s festive campaign is designed to enhance the overall buying experience with attractive cash offers, easy financing options, and priority deliveries—ensuring a delightful journey for our customers. In line with our commitment to seamless ownership, Tata Motors has expanded its service network across Kerala, now boasting 622 passenger vehicle bays in 83 workshops, a dedicated EV battery repair centre, training facilities, and 5 Tata.ev stores. We believe these initiatives, coupled with our heartfelt campaign, will bring added joy to the season and strengthen our emotional bond with our customers.”
