Comviva, a company specialises in mobility solutions, today announced partnership with Tata Play Binge to accelerate its digital journey with BlueMarble platform. With this move, Tata Play Binge aims to bring in many OTT apps under one roof, giving customers a simplified content-first approach via a single subscription.
The BlueMarble platform will enable Tata Play Binge to expand its customer base beyond its current DTH subscribers by providing an integrated suite of tools such as catalog, order, CRM, subscription, billing and revenue management, which allows for an exceptional customer experience.
Commenting on the partnership, Vishal Arya of Tata Play said, “We are a customer-obsessed organization and continuously strive at setting new benchmarks of experience. One of the distinguishing features of Tata Play Binge is providing a unified subscription model to the customers while managing various subscription models simultaneously. Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go-to-market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market.”
Tanveer Mahmood, SVP & Head of Integrated Solutions at Comviva, said, “Today, digital technologies present an ideal opportunity for media players to innovate and prepare for the future. We are excited about this strategic partnership with Tata Play Binge as it forays into the pureplay OTT content aggregation space. Our BlueMarble platform will make content viewing an enriching and engaging experience for all users and help Tata Play Binge in its digital transformation journey.”