Saturday, September 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Tata Sampann releases its first ever ad film campaign for South Market

by MN4U Bureau
November 25, 2022
in Campaigns, Featured
Reading Time: 2 mins read
A A
Tata Sampann releases its first ever ad film campaign for South Market
Share Share ShareShare

Tata Sampann from Tata Consumer Products, is a brand committed to offering wholesome, quality food ingredients including spices with natural oils, unpolished dals and high quality staples. The brand recently made headway in the states of Andhra Pradesh, Telangana & Karnataka with its range of pure & blended spices including Puliyogre, Malabar chicken, Sambar masala, Masala rice mix amongst others. This expansion is in line with the company’s core value proposition of high quality offering and its focus on providing ‘For Better’ products to consumers seeking quality nutrition as part of their everyday diet.

The brand has launched its first ever ad film for southern market, featuring eminent actress Priyamani in a double role. The film showcases the product promise of Natural Oils and authenticity of taste for the South consumer brought alive through a playful banter between twin sisters, Priyamani & Gyanmani. The concept revolves around the former convincing a sceptic Gyanmani about the goodness of the Tata Sampann spices by making her experience the product. The tri-film ad campaign ends with a catchy invitation to its consumers – ‘Taste Chese valu fan ayipotharu’ which translates to ‘Whoever tastes, will become a fan!

Deepika Bhan
Deepika Bhan

Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, states, “We debuted our spices in the southern market a few months back and are now delighted to extend our product line. Our product portfolio has been exclusively crafted for the South consumer post a lot of research and multiple consumer panel testing to match the their palate. Our goal is to make high-quality spices available to every Indian family while retaining the core value proposition of 100% Pure Spices with Natural Oils Intact.We are also delighted to partner with Priyamani, who has a massive following and strong resonance across these markets.”

Speaking on her association with Tata Sampann, Priyamani said, “I am overjoyed to be associated with Tata Sampann. Being a Tata Sampann consumer myself, I am convinced that the brand has an incredible product line and am excited to share it with my fans and every food lover! My journey in the film industry has taught me, that if you genuinely believe you have something valuable to offer, then doors of opportunities will open up to you. I sincerely believe that Tata Sampann is here to touch the heart (and tastebuds!) of every consumer.”

Tags: Deepika BhanPriyamaniTata Consumer ProductsTata Sampann

RECENT POSTS

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24
Featured

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

September 30, 2023
0

Rakesh Sharma of Aaj Samaj has been elected as President of the Indian Newspaper Society (INS) for the year 2023-24....

Read more
Bharat Matrimony brings alive quirky ‘interest mismatch’ plots
Campaigns

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

September 30, 2023
0

Taking forward the campaign to promote its ‘Interest Matching’ feature on social media, Bharat Matrimony has launched a set of...

Read more
Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one
Featured

Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

September 30, 2023
0

Star Vijay, which launched the promos for season 7 of Bigg Boss Tamil a month ago, has announced a line...

Read more
Britannia brews up a ‘Coffeeverse’
Featured

Britannia brews up a ‘Coffeeverse’

September 30, 2023
0

Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...

Read more
Chrome News Track 29th September: Speed News, India Canada Diplomatic Row
Analysis

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row

September 30, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Puma owns the dive, invites viewers to dive-and-post to play alongside Virat Kohli
Campaigns

Puma owns the dive, invites viewers to dive-and-post to play alongside Virat Kohli

September 29, 2023
0

Sports brand Puma India launched an AI-led campaign themed ‘Puma Dive’. Cricketer and Puma ambassador Virat Kohli took to his...

Read more

LATEST NEWS

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

September 30, 2023
Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

September 30, 2023

ANALYSIS

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row
Analysis

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row

September 30, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing
Featured

Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing

September 28, 2023
0

Garage Group announced the appointment of Jahangeer Khan as Assistant Vice President for New Business and Client Servicing. Before joining...

Ullu appoints Avinash Dugar as CEO

Ullu appoints Avinash Dugar as CEO

September 27, 2023

MARKETING

Britannia brews up a ‘Coffeeverse’
Featured

Britannia brews up a ‘Coffeeverse’

September 30, 2023
0

Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...

Subscribe to Newsletters

ADVERTISING

Mavcomm Consulting, House of Lions enter into strategic partnership
Advertising

Mavcomm Consulting, House of Lions enter into strategic partnership

September 29, 2023
0

Brand and reputation management company Mavcomm Consulting and integrated communication consultancy House of Lions announced they have entered into a...

Skybags joins hands with Disney; launches Marvel and Wakanda Forever collections

Skybags joins hands with Disney; launches Marvel and Wakanda Forever collections

September 28, 2023
Hearth Ventures appoints Tute Consult as its communications partner

Hearth Ventures appoints Tute Consult as its communications partner

September 28, 2023

PRINT

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 
Featured

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 

September 27, 2023
0

Information and Credit Rating Agency (ICRA) estimates revenues for the print media industry to grow by 8 to 10 pc...

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

September 16, 2023
Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

September 30, 2023
South Indian Bank welcomes PR Seshadri as New MD & CEO

South Indian Bank welcomes PR Seshadri as New MD & CEO

September 30, 2023
CM Bhupesh Baghel to be the Chief Guest at News18’s ‘Agenda Chhattisgarh summit in Raipur; other top leaders to also attend

CM Bhupesh Baghel to be the Chief Guest at News18’s ‘Agenda Chhattisgarh summit in Raipur; other top leaders to also attend

September 30, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.