Mumbai: TCL today announced its official international TV partnership with Warner Bros. Pictures’ Justice League in India.
The highly anticipated epic action adventure brings DC Comics’ iconic Super Hero team together for the first time ever on the big screen. The two parties joined hands in celebration and promotion of the movie with its fans and consumers around the globe.
As part of the cross-platform partnership, TCL is initiating a series of unique joint promotions featuring online campaigns, contests and giveaways to stoke excitement ahead of the film’s November 17th release in Indian cinemas.
Committed to bringing innovation to life with TV entertainment,” said Harry Wu, General Manager of Overseas Business Center, TCL Multimedia.“Our partnership with Warner Bros. Pictures and Justice League fits seamlessly into TCL’s core philosophy of bringing our sophisticated, global consumers cutting edge picture and sound technologies that deliver an immersive entertainment experience.”
“Just as the Justice League is ultimately about partnership and cooperation, we continue to embrace new opportunities, and a key part of our business is to work with the best content partners to bring more fun and enjoyment to everyone. Our recently-launched products, Cityline Series and Popular Series, are aimed at bringing users with industry-leading picture and sound quality as well as a matchless entertainment experience – the best available outside a movie theater,” Wu added.
TCL’s entertainment partnerships with Hollywood have a long history. The company has had close associations with films such as Iron Man, The Avengers, X-Men: Days of Future Past and Transformers: Dark of the Moon. Although, this is the first time TCL is extending its partnership with a Hollywood movie to India, where Justice League also happens to be one of the most awaited movies.
Apart from this, TCL has also announced a golden opportunity for Indian consumers to upgrade their TV viewing experience through an amazon exclusive campaign.