Techno Paints has announced the appointment of Tollywood actor Mahesh Babu as its brand ambassador for a period of two years.
Commenting on the appointment, Akuri Srinivas Reddy, Founder of Fortune Group which owns Techno Paints brand, said, “Prince Mahesh Babu’s image as youth icon will help our company to expand. We are extremely confident of establishing ourselves in the Indian retail paints market.”
“We are targeting 25 per cent market share in the Rs 12,000-crore paints industry in Telugu States. We will achieve this target in 12-18 months. Our products will be available for sale at 5,000 touch points. We are already making 2,000 shades of paints. We have added 1,000 shades more recently. We introduced colour banks to immediately supply whatever colours customers want. Only MNCs are offering this facility. We recently introduced products such as wood adhesive, tile primer, wood polish, water proofing compounds,” he added.
To provide timely supply of paints, Techno Paints established 25 depots.
“We set up 50,000-sft central warehousing facility in Patancheru. At present, we have a manufacturing capacity of 1 lakh metric tonnes. Our new plants in Palnadu and Visakhapatnam in Andhra Pradesh and also in Odisha will start production next year. With this, our capacity will increase to 2.5 lakh metric tonnes,” said Srinivas Reddy.
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