• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Tekie accuses Whitehat Jr of getting its senior employee to impersonate a student to unethically record its content

by Editorial
October 24, 2020
in Exclusive, Featured
2 min read
Tekie accuses Whitehat Jr of getting its senior employee to impersonate a student to unethically record its content
Share Share ShareShare

Mumbai: WhiteHatJr, the Byju’s acquired startup has recently been accused of getting its senior employee to impersonate a kid named ‘Kavya’ and attend a trial class on its competitor platform Tekie that also offers Online Coding Courses for Kids.

Citing the trial class held on October 19, 2020, around 6.00 pm, Tekie claims to have witnessed a suspicious session. According to Tekie, they have the practice of reviewing every session conducted on a particular day to ensure that the quality of education is not compromised. On 19th October they have encountered a suspicious session, where the student had their camera turned off, and the voice from their side sounded almost like a 30-year-old adult. Upon further investigation, they discovered that the student was a senior employee at WhiteHatJr.

Naman Mukund, co-founder of Tekie
Naman Mukund

“Was our competition so fixated on our ways that they had to resort to such a fraudulent practice? The very idea of spying and copying a competitor’s model is unethical for any business. Malpractices like these not only hurt the brand image but also tarnishes the industry as a whole.” says Naman Mukund, co-founder of Tekie.

While WhiteHatJr outrightly rejected Tekie’s acquisitions and called it a false allegation against them, team Tekie has put the session video on LinkedIn as proof. Tekie claims to have evidence like an email window with WhiteHatJr work email id signed in and the number used for registration being answered by a senior employee at WhiteHatJr.

“No matter what they say, we have got the proof. I uploaded the video on LinkedIn to ensure that the truth comes out in public. We have built our company on ethics and transparency and we believe in healthy competition. If the WhiteHatJr team had reached out to us directly, we would have happily apprised them with our approach. But what happened instead is unacceptable at any cost.” adds Mukund.

It is not for the first time that WhiteHatJr has ended up in any controversy. The coding startup has earlier been criticized for unethically using its influence to remove social media ‘advertisement roast’ posts by Mehul Haria, a 12 yr old Youtuber, and for manipulating parents with their marketing campaigns.

Tekie has also shared the video on LinkedIn, that shows the alleged act of impersonation by the WhiteHat Jr. employee. This includes claims like the student was screen-recording the session, an email window with WhiteHat Jr.

Tags: Byju’sNaman Mukund TekieTekieWhiteHatJr

Related Posts

Ogilvy India-South Creates the 'Boys are Back' campaign for Hercules
Brand Stories

Ogilvy India-South Creates the ‘Boys are Back’ campaign for Hercules

by Editorial
April 20, 2021
0

Bangalore: Ogilvy India-South launched a campaign for Hercules today.  ‘Boys are Back’ is the new campaign created for Hercules bicycles. This...

Read more
Adidas Inspires the World to see possibilities with optimism through powerful global film series
Brand Stories

Adidas Inspires the World to see possibilities with optimism through powerful global film series

by Editorial
April 20, 2021
0

New Delhi: Today, Adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES - as told...

Read more
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.