Hyderabad: Telugu News Channel hmtv has appointed K.R.Krishna as Vice President Marketing. K R Krishna will closely work with existing marketing team to improve the channel’s revenues and also oversee other functions to meet the business objectives.
The ad sales and brand content teams of hmtv News Channel will come under his portfolio and he in turn will report to the Executive Director of hmtv News Channel Mr.Hanumantha Rao.
Speaking on the appointment, Mr K Hanumanta Rao Said, “it gives me great pleasure to welcome Mr Krishna, We are sure that his guidance, industry and operational expertise will help us to achieve aggressive growth targets and meet business objectives’ through traditional and nontraditional revenue schemes as we move into future. He along with Mr. Srinivas, Sr. Vice President – Marketing will make a strong marketing force at its disposal for servicing our esteem clients spread all over India”.
K Hanumanta Rao also added, “hmtv News Channel took a new lead in focusing news based programme like Group discussions, Analytical approach through interaction with intellectuals in various fields thus ensures in garnering the viewership, incidentally hmtv News Channel is clearly leading in the 1 to 1 million audience and also a great extent in 1 + million category of audience, the TAM reports indicates this, thus ensuring a strong viewership loyalty for hmtv especially in mini metros like Warangal, Nizamabad, Karimnagar, Vijayawada, Tirupathi, Vishakapatnam, Kurnool,& Kadapa. Further the channel will strive for remarkable position in the other parts of the Telugu speaking states of Telangana & Andhra Pradesh”.
“Under the able and efficient journalist Mr P Venkata Krishna, who is now the Editor-in-Chief of the News Channel, hmtv has enriched with great intellectual talent force to surge ahead to supremacy in the telugu news space. hmtv news channel will be shortly water marked with BARC, the new advertising currency in India” added Rao.
P Venkata Krishna is one among the senior journalist in Telugu News Media with 22 years of experience in journalism added with a creative aggressiveness. Hi is a specialist in conducting group discussions and debates with renowned political leaders, intellectuals from the socio economic forums with ease. This incidentally makes the property, a highly respectable and acceptable programme among the viewers of the Two Telugu speaking states.
P.Venkata Krishna said, “hmtv News Channel has come out with exclusive business /stock exchange analytical programme called the Business Plus which started recently and gained a very positive response for the viewers of hmtv which is evident from number of phone calls we receive from the audience apart from this Mr.P.Venkata Krishna says that good value based news programmes are in the pipe line which will be on air shortly”.
Commenting on his new role at hmtv News Channel Mr.K.R.Krishna said “I am extremely excited to take on this new role with hmtv. The Channel is focusing mainly only on news and news evaluation programmes which is creating great impact among the Telugu speaking viewers across Telangana & Andhra Pradesh. With the flag ship programme like panel discussions in the Prime time I am sure hmtv news channel would be a force to reckon in Telugu News Market. I am confident of driving the brand hmtv towards a better revenue prospects in future”.