According to the BARC data for week 33, the combined total market of Telugu News channels is on an upward trend and the growth was mainly distributed among the Top 5 Telugu News channels featuring in the chart.
The viewership gain pertaining to the period from 13th August to 19th August has witnessed important occasions. The week started off with Independence Day Flag hoisting ceremonies and various patriotic programs.
The Combined AP & TS market also witnessed a major local event “Krishna Pushkaralu”, an event that occurs once in 12 years in lines-up Kumba Mela festival. The occasion witnessed the participation of Andhra Chief Minister Chandra Babu Naidu and Telengana Chief Minister K Chandrasekar Rao taking a holy dip in the river Krishna.
It is also understood that the re-construction story run by these news channels regarding the Police encounter of local Don Nayeem Khan at Hyderabad was also a reason behind the spike in viewership of Infotainment space.
The Special coverage organised by V6 News and few other Telugu News Channels was also a major reason behind the spike in viewership for this genre. The above events include both Krishna Pushkaralu and the Independence Day celebrations.
The Top 5 players in the week include V6 News that posted a gain of 20 GRPs from the combined total markets of AP & TS – 15+ Years TG and also added 27 GRPs in AP & TS – Rural market.
The percentage gain of the top players in Telugu News and Infotainment space ranged between 10% to 28% in which V6 News has posted a gain of 28%.