Mumbai: Tempest Advertising has announced the appointment of Aparna Nawathe as Vice President & Branch Head, Mumbai, marking a key milestone in the agency’s national expansion strategy and strengthening its presence in India’s largest business hub.
The Mumbai expansion represents a strategic move for the agency as it looks to bring its expertise in insight-led, integrated communication to a market known for its scale, complexity, and competitive intensity. The new office is expected to enhance Tempest’s ability to engage with leading brands and deliver high-impact communication solutions.
In her new role, Nawathe will lead the agency’s Mumbai operations, focusing on building strategic partnerships, driving business growth, and addressing complex brand challenges through integrated communication approaches. Her mandate also includes strengthening client relationships and expanding Tempest’s footprint in the region.
With close to two decades of experience, Nawathe brings expertise across brand strategy, corporate storytelling, integrated marketing, and transformation initiatives. She has worked with leading brands such as Unilever, Godrej, and Dabur, and has led brand marketing at Shoppers Stop, Femina, and Lavasa. She has also collaborated with institutions such as the Ministry of Textiles, Cotton Association of India, Tata Trusts, and Saint-Gobain.
Commenting on the appointment, Turab Lakdawala, Managing Director, Tempest Advertising, said, “Mumbai is a critical market for us, and this expansion is a natural progression of our growth journey. We are increasingly partnering with brands at a strategic level, helping them navigate complexity through communication. Aparna brings the right blend of strategic thinking, leadership, and business understanding to build and scale this vision in Mumbai.”
Aparna Nawathe added, “Tempest brings a strong legacy of building brands through meaningful communication. What excites me is its ability to look at communication as a strategic lever for business growth. We are media-agnostic in our approach, drawing from both digital and mainstream channels, to craft solutions that are relevant, cohesive, and impactful. I look forward to building strong partnerships with brands in Mumbai and helping them solve real business challenges through communication.”
