Hästens has been committed to providing exceptional sleep experiences that enhance people’s waking lives and contribute to a better, more peaceful, joyful, and loving world. To advance this mission, the leading global bed brand is partnering with renowned athlete and entrepreneur Maria Sharapova to launch the Sleep to Perform talent program. This initiative will support five selected talents across Culinary Arts, Fashion, Sports, and Visual Arts. Throughout her illustrious tennis career, Sharapova recognized the crucial role of optimizing every aspect of performance to achieve success on the court. In collaboration with Hästens, she aims to ensure that emerging leaders receive the best possible sleep to excel in their own fields.
Sharapova, a tennis champion with five Grand Slam titles and an Olympic medal, transitioned from on-court success to a thriving business career early on. After retiring in 2020, she now shares her expertise to inspire others toward elite performance. Through her partnership with Hästens, Sharapova aims to motivate new leaders.
Hästens and Sharapova collaborate to empower a select group of talented individuals in various fields by supporting their daily well-being and future growth through quality sleep. Maria, a devoted Hästens customer, understands the profound impact of restful sleep on realizing one’s dreams.
“My love for Hästens goes back to 2004 when I went to the store in Los Angeles with my first big paycheckfroma tournament I won. I had the most amazing experience. It was quite an investment at the time for me, but nonetheless, I still sleep on that bed to this day, so it shows how much love I have for Hästens beds and passion and history. I am fascinated by the process of how beds are made because of the exceptional quality that it represents.”
“Sleep is essential to performance regardless of industry or where people may be in their careers. My first big purchase after a tournament win was a Hästens mattress and even though it was an investment, it was one of the most important purchases of my career. As I focus my post-playing career on helping others achieve elite performance in their lives, I wanted to partner with Hästens to help broaden the way we think about performance with the understanding of how vital sleep is to everyone in every industry.”
Jan Ryde, fifth-generation owner, CEO of Hästens, and author of the international bestseller When Business Is Love, said there is a great alignment between Sharapova and Hästens: “At Hästens, we are on a mission to make the world a better place and make people’s lives better by providing the best beds and adjacent products for sleep. Collaborating with Maria Sharapova on the Sleep to Perform program is an amazing opportunity for everyone involved. Her unwavering dedication to excellence and performance perfectly aligns with our values and vision. We are excited to support these talented individuals and showcase the profound impact of quality sleep on achieving one’s full potential.”
The Sleep to Perform program, starting this Autumn, aims to enhance selected talents’ performance with quality sleep support from Hästens. Witness how improved sleep boosts performance and creativity.
Meet the Talent
The program will support the following talents:
Culinary Arts:
Flynn McGarry:an American chef based in New York City. He is known for being a young restaurant owner in Manhattan, opening asuccessful restaurant namedGem at the tender age of nineteen.
Visual Arts:
Emma Webster: a British-American painter. She refabricates nature from still life models and scenographic studies using VR technology.
Ian Padgham: a California-born, France-based artistwho is a prominent figure in the world of social media art, renowned for his creative use of platforms like Vine and Instagram. His work merges traditional artistry with modern technology, resulting in a unique and engaging digital art form.
Sports:
Jamie Chadwick: a British racing driver who races for Andretti Global in Indy NXT and the first woman to win an Indy NXT race since 2010. She is also a development driver for the Williams Formula One team.
Fashion:
Priya Ahluwalia: a designer and founder of the multi award-winning label Ahluwalia. Ahluwalia represents the intersection between near and far, past and present, taking elements of her dual Indian-Nigerian heritage and London roots.
