The upcoming new advertising agency, with fresh creative minds wins the pitch for Titbit Spices out of several agencies.
Titbit Spices has appointed The Craft Tank as their creative agency. The Craft Tank was successful in winning Titbit’s Creative and Marketing mandate after a thoroughly prepared pitch, competing with several leading agencies.
The brand’s search for an able partner to further capitalize on their strength and accelerate their overall growth has found a capable hand at, The Craft Tank.
The Craft Tank will play a major role in developing the online as well as the offline presence of Titbit Spices and establish it as a prominent brand in the FMCG sector. Armored with blazing ideas and woke minds, The Craft Tank is all set to get Titbit spices recognised as the Spices brand which boasts of premium quality taste.
As per the Creative and Marketing mandate, the multi-service digital agency will be responsible for a 360 strategies and content along with other offline activities. Being a known brand for exporting the finest spices to Europe for the past 35 years, Titbit spices have proven to be an exemplary model to portray, that India indeed is the land of spices.
KrupaDoshi, CEO of Titbit Spices said, “I really look forward to work with Mr. Brijesh Solanki, Co-Founder of The Craft Tank and his team of enthusiastic individuals because, at the pitch, they brought some exceptional ideas that we had never even thought of, and how much it would benefit the brand. Besides, they had the required expertise and confidence to execute the ideas that we already had in mind. Titbit spices are already well known throughout Europe as the only spices brand that offers assured quality and taste on every purchase. With this venture with The Craft Tank, we intend to get that strong foothold in the Indian market as well, with strategic planning along with engaging content. We want Titbit to be the first name that rings in a person’s mind, the moment they think about spices, and that’s exactly the kind of recall we want in our customer’s mind.”
“Our vision is to create a unique brand identity, for whichever company works with us. Apart from the age-old repeated techniques, we believe in exploration, and what works out the best for our client. In this age of communication clutter, it gets difficult to register your message in the minds of your audience, hence its integral to grab their attention, and fast!
India being the land of diversity, Titbit envisions reaching out to every household and every part of India, to be known as people’s first and only choice of spices brand. And we, at The Craft Tank, aim to make that happen,” says Brijesh.