The Minimalist, a design and digital marketing agency offering marketing solutions and brand strategy, wants to strengthen itself for the coming years in the space of creative technology. The agency founded in 2015 by Chirag Gander and Sahil Vaidya is based in Mumbai and has 160 people on board.
In a conversation with Medianews4u.com, Sahil Vaidya, Co-Founder, The Minimalist, said, “We are working with creative technologists and are planning to invest in our creative technology division. We are also planning to get a lot more partnerships on board with companies that offer services across, let’s say, NFTs or Web3, hardware and tech. Even our video production business has done decently well in the last couple of years. We want to multiply that business by 2 to 3x in the next couple of years.”
As things stand, The Minimalist sees 30 pc of its revenue from its UI/UX and technology offerings.
Vaidya explained, “Today, even corporates and big brands have started embracing the design thinking philosophy and have started really focusing on creating delightful experiences for customers. So we are seeing good demand from traditional brands as well. And I think the big trend that is going to drive this particular piece of business is the emergence of things like Web3, metaverse and more digital transformation that brands are engaging in.”
Geographic expansion is also on the cards.
“Bengaluru is a space where we are actively evaluating. We have a few team members there but now we are looking at aggressively entering that market. We are also planning to start operations in Delhi because we have a bunch of clients that we are working with over there,” added Vaidya.
Having worked with brands like Airtel, L’Oreal, ITC, Kotak Bank and HDFC, the company claims to have witnessed 30pc growth annually.
“We want to be India’s most inventive company in the creative business. We also want some of the work to be done in the creative-tech direction. In terms of business growth, I really hope that in the next coming years we can double the scale that we are at. Two to 2.5x growth in the next two to three years is what we are looking at,” noted Vaidya.