The Sleep Company has announced the appointment of Karan Singla as its Chief Operating Officer (COO).
He was Country Manager, Indonesia at Rebel Foods after a stint as VP – Head of Operations & Expansion for India.
In a career spanning 16 years, he worked with Audi, Volkswagen and Maruti prior, handling regional sales, network expansion and distribution mandates.
At The Sleep Company, he will drive the creation of seamless online-offline experiences through advanced centres, robust supply chains, and nationwide product accessibility, informed an official statement.
On the mandate, Singla said, “I am thrilled to be part of The Sleep Company; it is a brand that is poised to disrupt an industry that has remained stagnant for half a century. These transformative moments are a rarity in any sector – much like Airbnb reshaping hospitality and EVs challenging traditional automobiles. Our patented SmartGRID technology will revolutionise the comfort tech industry. Together, we look forward to making The Sleep Company as one of the most successful D2C brands with a distinct omnichannel model. We have started our offline retail journey and we intend to strengthen our position as a market leader. We will continue to invest in building robust operations, supply chain ecosystem and keep on striving to provide the best in class customer experience to all our consumers.”
Priyanka Salot, Co-founder, The Sleep Company, added, “We are thrilled to welcome Karan Singla as our Chief Operating Officer. With his extensive expertise in retail channel management, operations, procurement, P&L management, and expansion, Karan’s strategic insights are set to enhance The Sleep Company’s operational prowess. We are confident that his leadership will drive our growth, enrich customer experiences, and reinforce our position as leaders in the comfort technology industry.”
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