The Sleep Company has appointed Ripal Chopda as its Chief Marketing Officer.
Chopda brings with him over 13 years of experience. He was with Vini Cosmetics in his last assignment and had worked with Godrej Consumer Products, Nestle, Wipro and Idea Cellular prior.
The appointment reinforces the brand’s commitment to expanding internationally, fostering an omnichannel presence, and robust offline growth across Indian cities and towns, informed a company statement.
Chopda’s mandate includes category expansion and identifying key marketing opportunities for brand building. He will also take charge of driving business growth, leading strategic initiatives, and enhancing consumer engagement, the statement added.
On his appointment, Chopda said, “I am deeply honoured to be a part of The Sleep Company because it is a pioneering brand that is leading the way when it comes to disrupting the comfort tech industry in India. The brand’s cutting-edge innovations and unwavering commitment to customer-centricity truly distinguish it from the rest. I look forward to leveraging my experience and collaborating with the exceptionally talented team to fortify the brand’s already accelerated growth trajectory and deliver unparalleled value to our esteemed customers. Together, we aim to build a stronger brand connect and position The Sleep Company as one of the most successful D2C brands, with a robust omnichannel model, cementing its prominence in the industry.”
Priyanka Salot, Co-founder, The Sleep Company, said, “We are thrilled to welcome Ripal Chopda as our Chief Marketing Officer. His extensive experience and proven ability to drive business growth will play a pivotal role in propelling The Sleep Company’s marketing efforts to new heights. As we expand our presence across India and the globe, and, most importantly, grow our product range, we are confident that Ripal’s leadership and vision will undoubtedly play a vital role in shaping the brand’s future. Together, we aim to scale up our business and continue to deliver innovative sleep and sitting solutions to our valued customers.”
The Sleep Company appoints Ripal Chopda as CMO
