Mumbai: The Sleep Company, Asia’s SmartGRID mattress pioneers and advocates of the sleep-tech movement are all set to launch a slew of sleep accessories along with its festive season, mega-sale – The Great Indian Sleep Sale on 2nd October. Putting the focus back on a healthier lifestyle, with sleep being critical to that cause, the comfort-tech innovators will go-LIVE with a 45% discount on all products across its website, Amazon as well as Flipkart.
The sale will also feature a slew of new smart comfort accessories that include – seat cushions, back cushions, and adjustable pillows based on its Smart GRID technology as well as knitted blankets. With the introduction of these innovative comfort solutions coupled with its biggest sale, the company is poised to achieve its projected run rate of 100 CR by November 2021.
Speaking about the new range of products, Priyanka Salot, Co-founder, The Sleep Company, said, “With the introduction of this new range of smart sleep accessories, we continue to reinforce our vision of becoming not just any other mattress company, but the premier choice for customers looking for comfort solutions that are intuitive and transformative. Furthermore, timing the launch of these products with the festive season and The Great Indian Sleep sale underscores our ambitions to remind customers that investing in smart sleep solutions is a long-term investment in a healthier lifestyle.
With this festive season being celebrated at the tail-end of what has been a tumultuous year and a half, we expect a 50% increase in buyers, bargain hunters and browsers investing in lifestyle health care products within the comfort segment, this Diwali”, she added.
The brand anticipates a strong response with customers becoming more aware and actively seeking out products that provide a distinct value proposition, elevating their lifestyle and enabling them to be healthier both physically and mentally.