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Home Featured

The Viral Fever to expand programming line-up with the launch of exciting new shows across genres

by Editorial
May 29, 2019
in Featured, Mobile/Digital
2 min read
The Viral Fever to expand programming line-up with the launch of exciting new shows across genres
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Mumbai: The Viral Fever has today become an indelible part of the Indian youth’s life. Now, After the phenomenal success of Yeh Meri Family, College Romance, Girls Hostel and Awkward Conversations in the last year and Kota Factory – India’s first black and white web series, Tripling Season 2 and ImMature earlier in 2019, TVF is now expanding its programming line up to include diverse content genres with the launch of innovative shows in the coming months. Spread across various formats and styles of storytelling, the new content offerings promise to include something for everyone and are sure to delight fans of TVF while enticing new viewers.

Since the dawn of digital content in India, TVF has been one of the frontrunners in creating path-breaking content by tapping different genres to bring alive innovative and relatable shows and sketches for audiences across the country. Going forward, on offer are fresh, new shows that will up the entertainment quotient. In addition to these, TVF is also bringing to its discerning audiences’ new seasons of some of its most beloved shows with the launch of The Aam Aadmi Family Season 3, FLAMES Season 2, FATHERS 2 and Humorously Yours 2.

Speaking about the lineup, Sameer Saxena – Chief Content Officer and Head, TVF Originals said, “At TVF, we are always trying to push the envelope in terms of creative thought and finding new ways to engage with our audiences and our brand partners. With content consumption habits constantly evolving, we pride ourselves on our understanding of our audience who are constantly on the go and are increasingly consuming content from different platforms. Keeping this in mind, we will be innovating a lot more this year by exploring newer genres and formats to create content that can be platform agnostic, and at the same time engaging and entertaining. Our new programming line-up is designed to give the viewers a premium content experience. I am certain that these new shows will tickle their imaginations and keep them glued to their screens!”

This latest offering of brand-new shows across genres is a delightful mix of the upending of pop culture tropes. TVF has always worked towards being the best in storytelling by staying true to the Indian audience, these new shows and season premieres is one more step in that direction. The upcoming web series will be taking the viewers on a fun ride through different genres spanning everything from hostel shenanigans to the ups and downs of student life, from dealing with dysfunctional families to the older generation trying to keep up with the young ones. In store are stories that will resonate with viewers as they hold up a mirror to their own lives told through compelling characters which will be brought to life by exceptional actors.

Tags: Sameer SaxenaThe Viral Fever

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