The year 2022 is anticipated as the year of recovery so all our endeavour’s as well as efforts will be growth-oriented
By Shubham Singhal, Co-founder, The Girlfriend Box
The trajectory of 2021 was similar for our agency as well. We started off with small scale creators and micro campaigns to establish ourselves and the kind of growth that we experienced over 12 months has been nothing short of a marvel for us as well. The TGB team made it possible to sustain in these difficult times. Not only did we expand our talent roster to a triple digit but we also did some of our most inspired creative work in 2021. The year 2022 is anticipated as the year of recovery so all our endeavors, as well as efforts, will be growth-oriented. We would try to ignite a creative and enterprising spirit in our team.
Upskilling The Core Team
From the get go, we’ve been a very independent agency. When we started out, we didn’t hire from IIT or IIM, in fact for the longest time I didn’t even bother asking the staple question of ‘Where did you graduate from?’ in interviews. And by the same logic, our core team ended up becoming very independent in their endeavors, when I look at them know all I see is leaders, self-starters, driven individuals with big dreams and it is on us to make sure they all come true. Our first and foremost priority is always going to be constantly upskilling these young minds and to that end, upskilling ourselves first.
Creating Opportunities for Our Talent
We are lucky to have a roster of 100+ creators who are all supremely talented and this year we want to make sure they all unlock their higher potential. There are so many avenues today & a multitude of opportunities for content creators and limiting their talent to just branded content on reels is unfair to their craft. It’s time to reassess how we view content creators – as stress busters in small doses, they’re not just that, these are artists, craftsmen, humans.
As an agency, we pride ourselves on our ability to churn out content from nothing. We have always viewed every brand opportunity as a eureka moment, constantly creating value through well thought out concepts and focusing on creating good art. This year we plan on capitalizing on this aspect and collaborating with likeminded people to make IPs that we pray to see turn into IPOs.
From a 5 people team sitting out of office in Kanpur back at the beginning of 2021, we’ve now grown into an MSME with a team of over 50 people here in Mumbai, it’s been an overwhelming and supremely rewarding experience, and we owe it all to the team. We hired and positioned the core team in the right roles and then as a result of that, we grew the way we did. It’s one of our key priorities to make sure we onboard new talent onto the team and that we hire smarter.
We’ve been working towards digitizing the process of influencer marketing for a long time, it’s been a long and exhausting process because of the sheer volume of influencers, content creators and artists that exist across platforms, but this year we wish to break ground on the Tech Wing at TGB and find a one stop solution to a multitude of problems, hopefully making everybody’s life easier.