• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, March 8, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Tiger Woods and Discovery’s GOLFTV Announce Exclusive, Long-term Global Content Partnership

by Editorial
November 28, 2018
in Featured, Marketing
4 min read
Tiger Woods and Discovery’s GOLFTV Announce Exclusive, Long-term Global Content Partnership

Share Share ShareShare

Mumbai: Discovery, Inc. and the PGA TOUR, GOLFTV today announced an exclusive multi-year global content partnership with 80-time PGA TOUR winner and 14-time Major champion Tiger Woods.

Starting in January 2019, GOLFTV powered by PGA TOUR, the new global live and on-demand video streaming service jointly developed by Discovery and the TOUR, will collaborate with Woods on a wide range of programming, content creation and storytelling opportunities that will offer fans an authentic and regular look into the life, mind and performance of the game’s ultimate icon.

The GOLFTV partnership will reveal Woods as fans have never seen him before, providing an unparalleled opportunity to get close to Woods’ practice routines, preparation and life on the road through a variety of programming showcased exclusively on GOLFTV.

“I’ve been watching Discovery and David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GOLFTV with us at the PGA TOUR, so I think they’re the perfect partner to help grow the game. They’re global, they get sports and know how to build new, younger and big audiences.  It’s a perfect fit and I’m so excited to be a real partner with the Discovery Sports team,” said Woods.  

“I love the vision of GOLFTV and the ambition for it to become the premier destination for golf entertainment worldwide. To have my own platform to communicate is the culmination of a lot of hard work from my team and the team at Discovery.  We’re going to build content for everyone, whether you’ve been playing golf for a long time or just starting out. I’ll be sharing stories and giving insight into my approach that has never been seen before. This is such an exciting time for golf and for me, so to be part of the vision to grow the game all around the world is fantastic. I can’t wait to share my knowledge on GOLFTV,” he said.

“I want to talk to golf fans and golfers everywhere, directly, and straight from me. That’s important to me. Talking about what we care about: what’s happening on the course, how to play better, how can I shoot lower scores tomorrow, how can I beat my friends?  David explained how GOLFTV is for the fans and the players, a single place they’ll all want to go, and he’s building something everyone will want,” Woods remarked.

Among the plans, Woods and GOLFTV are collaborating to develop:

  • Weekly practice and instructional videos to improve your game;
  • Exclusive access into Tiger’s preparation routines;
  • Behind-the-scenes access before and after PGA TOUR rounds;
  • Unique and exclusive post-round commentary.

“Getting the chance to do instruction is exciting.  I’ve always been focused on my own game and this experience can help players everywhere.  Whether you’re a long-time player or a beginner, there are some things that help us all play better.  It’s one way I want to give back to people who love the game like I do.  If I can help the next generation enjoy the game more and play better, that’s pretty special,” Woods concluded.

David Zaslav

A first for Woods on video, this content will be exclusively owned by GOLFTV globally, including in the United States, where Discovery has the opportunity to execute an owned or partner distribution strategy.

David Zaslav, President and CEO, Discovery, said: “I am excited to welcome Tiger to the Discovery family and to GOLFTV, a true superstar joining our company of world-class storytellers and brands. At the heart of Discovery is high-quality storytelling, told through the most authentic, credible and trusted voices.  Tiger is the ultimate example of a world-class athlete and cultural figure with whom audiences are enamored, and follow closely around the world. Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms, and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.

“With Tiger joining us, I am confident that GOLFTV will be the new gold standard for comprehensive sports streaming, nourishing golf fans when and where they want to consume what they are most passionate about,” Zaslav added.

This partnership with GOLFTV comes at an ideal time in Woods’ career, on the heels of a comeback season that saw him return to form in spectacular fashion, culminating in a history-making win at the 2018 TOUR Championship in September.

Alex Kaplan
Alex Kaplan

Alex Kaplan, President and General Manager, Discovery Golf, said: “It’s a privilege for us to welcome Tiger to the GOLFTV team. No one else in the game resonates globally the way Tiger does or has the global fan base, and he has great wisdom to share, on and off the course.  We’re thrilled to give him the global platform to do just that, and to provide our audience in more than 200 markets and territories a closer look at Tiger on the greens and behind the scenes.

“Our long-term partnership with Tiger reflects our broader ambition as we roll-out the service over the coming years, seeking to grow GOLFTV into a true ecosystem for all things golf: watching, learning and playing,” Kaplan added.

GOLFTV powered by PGA TOUR will be available to fans starting January 2019*. It will present more than 2,000 hours of live action each year as well as a wide range of premium content on-demand, featuring the sport’s most exciting moments, superstar players and tournaments on every screen and device. Live coverage of the PGA TOUR will be extensive and include THE PLAYERS Championship, the FedExCup Playoffs and the Presidents Cup.

DISCOVERY SPORTS is the global leader in live sports with extensive brands and exclusive partnerships with premium sports and events including: Eurosport and the Eurosport Player, the Olympic Games, the Tour de France, Giro d’Italia, La Vuelta a España, The Championships – Wimbledon, US Open, Roland Garros, Australian Open, ATP Tour, Bundesliga, English Premier League, UEFA Europa League, Eliteserien, PGA TOUR, Six Nations Rugby, FIS Ski World Championships, Moto GP and Formula E to name only a few.

Tags: ATP TourAustralian OpenBundesligaDiscoveryEliteserienEnglish Premier LeagueEurosport and the Eurosport Playerexclusive multi-year global content partnershipFIS Ski World ChampionshipsFormula EGiro d’ItaliaGOLFTVLa Vuelta a EspañaMoto GPPGA TOURPGA TOUR winnerRoland GarrosSix Nations RugbyThe Championships - Wimbledonthe Olympic Gamesthe Tour de FranceUEFA Europa LeagueUS Open

Related Posts

CavinKare’s CK Ranganathan named Chairman of CII Southern Region
Advertising

CavinKare’s CK Ranganathan named Chairman of CII Southern Region

by Editorial
March 7, 2021
0

CavinKare's Chairman & Managing Director, CK Ranganathan has been elected as Chairman of CII Southern region for the year 2021-22...

Read more
SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV
Featured

SUN TV Network announces ‘Evaru Meelo Koteeswarulu’ on Gemini TV

by Editorial
March 7, 2021
0

Hyderabad: As a part of its 26th-year celebrations, Gemini TV, SUN TV Network’s Telugu GEC Channel is all set to...

Read more
Please login to join discussion
We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

March 6, 2021
I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

March 5, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021

Subscribe to Newsletters

Trending

MG George, Muthoot Group Chairman
Featured

MG George, Muthoot Group Chairman passes away

by Editorial
March 6, 2021
0

The chairman of Muthoot Group, MG George Muthoot, passed away on Friday at 72 in New Delhi. George was the...

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
R. Bangla to go LIVE from tomorrow, 7th March 2021at 8 am

R. Bangla goes LIVE today, 7th March 2021 at 8 am

March 7, 2021
SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV

SUN TV Network announces ‘Evaru Meelo Koteeswarulu’ on Gemini TV

March 7, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In