Mumbai: TikTok, the world’s leading short video platform, has partnered with key educational technology companies – Vedantu, Vidya Guru, Hello English, CETKing and Testbook in an effort to encourage subject focussed content creation and learning as part of its ongoing knowledge based campaign #EduTok. The aim of the partnership is to give over 200 million TikTok users an opportunity to learn and grow as individuals by partnering with industry leaders to create educational content in various formats and languages.
As part of the partnership, the EdTech companies have joined the platform and are creating content videos on various subjects that can enable personalized learning for TikTok users. Apart from subjects such as Social Sciences, English, Mathematics, Hindi, Biology, Chemistry, the online learning platforms are also creating videos that will share information about Current Affairs, Vocabulary and post-graduate programs such as MBA, under #EduTok.
Sachin Sharma, Director, Sales and Partnerships, TikTok India said, “Digital evolution and the boom in smartphone adoption is redefining the learning patterns of the digital community at large. With these partnerships, we are building an education ecosystem that gives learners the opportunities to thrive in their respective careers and subjects and help solve their challenges with ease, while using a platform that they love. We are very happy to have established education partners joining us in our mission, and we look forward to seeing our audience benefit from the content.”
Anand Prakash, Co-Founder, Vedantu said, “At Vedantu, we aim to bridge the gap and ensure quality education across rural and urban India is available, resulting in equal opportunity. Collaborating with TikTok has supplemented our mission as it allows us to reach the farthest corners in India and share knowledge and information with users from Tier 2 and 3 cities, while making learning fun and engaging. Campaigns such as #EduTok equip us with additional tools to significantly increase the quality of learning experience and provide access to education across the country.”
Sonia Grover Kalra, Director, Vidya Guru Institute said, “Technological innovation in Education has allowed us to scale individualized learning to an effective level. We at Vidya Guru are always looking out for innovative models that allow us to deliver subject knowledge in interesting formats. TikTok empowers us to do so and we are thrilled to be a part of its #EduTok campaign that is inspiring, engaging, and motivating the student community.”
Jinisha Jain, Business Development-Strategic Partnerships Manager, Hello English said, “TikTok with its campaigns has brought forward innovative methods to teach as well as consume educational content. We have seen phenomenal user appetite with individuals coming forward and showing enthusiasm to learn different languages. #EduTok is playing the role of empowering individuals; creators for sharing their knowledge and building an identity while individuals being encouraged to never give up the quest for learning. Partnering with TikTok has enabled us to contribute to the larger purpose of building the knowledge economy of the country.”
#EduTok is an effort to further highlight TikTok’s commitment to propel India’s creative economy and its contribution in the lives of digital natives. The videos created as part of the campaign, which has garnered over 37 billion views, showcases the spirit of TikTok creators and partners who use the platform to bring a change in the society by sharing their knowledge with the larger community.