Mumbai: Times Group has launches a one of its kind competition ‘Power of Print’ in association with Nestle India as part of its efforts to make print sexier and aspirational.
Educating the girl child is the underlying theme of the ‘Power of Print’ contest this year. Times Group’s initiative aims to promote the cause #EducateTheGirlChild, by inviting creative teams across agencies to produce a print campaign based on a live brief set out by a brand/company.
The idea is to bring out the best of print creativity in the country and make it work for a company or brand. It will be conducted as an open contest where participants would use the print medium to work on a live brief set out by a brand/company to solve a real and current business or social problem.
The contest will be open to all communication agencies – creative, media, digital, PR, etc. who would vie for the top spot to win the Power of Print award at the Kyoorius Creative Awards (KCA) in June, as well as have their winning campaign released in The Times of India group publications. It is an IP that will be owned by the Times Group and Nestle India has come on board as the partner brand for the first year.
The objective of the campaign will be to ensure that ‘more girls go to school’, an intiative that Nestle been driving for a while now. Entries for the print based campaign are expected to meet the objective of getting girls to school through increase in number of donations and talkability about the subject.
The entries will be judged by an all star jury comprising of Prasoon Joshi (McCann Worldgroup), Bobby Pawar (Publicis), KV Sridhar (Hyper Collective), Raj Kamble (Famous), Santosh Padhi (Taproot Dentsu), Arun Iyer (Lowe Lintas), Senthil Kumar (JWT), Kainaz Karmakar (O&M), Swati Bhattacharya (FCB Ulka), Shrijeet Mishra, and Chandrasekhar Radhakrishnan.
Power of Print will be launched on March 27th, 2017 and culminate at the Kyoorius Creative Awards (KCA) on June 2nd, 2017 in Mumbai.
Suresh Narayanan, Chairman & Managing Director, Nestle India said, “We are very excited to partner with The Times of India group on this initiative and especially pleased that the entire advertising community is coming together to contribute their unique creativity towards this cause, leveraging the print medium.”