Mumbai: ting, an India-based advertising agency known for its creative-led marketing solutions, has announced the launch of ting Sports, a dedicated vertical focused on sports marketing under the ting umbrella.
The new division will offer digital, social media, studio production, web and branding services to sports brands, leagues, teams and sporting events, strengthening ting’s capabilities in the fast-growing sports and entertainment ecosystem.
ting Sports builds on over a decade of experience working across print and digital platforms for prominent sports properties, including Sunrisers Hyderabad, Kolkata Knight Riders, Manchester City, Chennaiyin FC, Mumbai City FC, Ultimate Table Tennis, Adani Sportsline, and several other national and international projects.
Sudharshan Anandkumar, Founder, ting, said, “When we started ting in 2009, little did we imagine that sports would become a core vertical for us. 17 years later, here we are with a decade of experience working alongside sports teams, personalities, leagues, and institutions. We’ve worked across almost the entire length and breadth of Indian sports and are now steadily growing into international sports as well.
ting sports, I can proudly say, is probably one of the few standalone creative sports marketing agencies from India catering to the world.”
The agency has supported sports clients through brand building, campaign execution and content creation, adapting to the evolving demands of sports audiences across platforms.
Akaash Ampili, Senior Creative Director, ting, said, “Sports being dynamic and evolving – forever thrills, excites and pushes creativity. Whether it’s a super over or the birth of a new team, we have been there. ting Sports is at the forefront because our love for sports and creativity combines really well.”
Highlighting the global opportunity for the vertical, Benjamin Jeevanraj, AVP, Growth, ting, added, “Sports has always been the vertical that has had the potential to take our skill and talent all over the world, while sitting in Chennai and Mumbai because sport transcends all those boundaries. We create work for clients in 6 countries, across 4 continents and multiple time zones, it’s truly remarkable.”
