Global insights technology and panel provider Toluna announced the appointment of Dixit Chanana as Managing Director of Toluna and MetrixLab India. Chanana will assume responsibility for the development of the India business and play a key role in meeting the company’s goal to become an organisation that offers end-to-end market research capabilities and sets a new standard for delivering world-class insights and business impact. Toluna had acquired market research and insights company MetrixLab in June this year.
In the new role, Chanana will head commercial activities for both entities and consolidate and build the client base in India and South Asia markets, including Bangladesh, Sri Lanka, and Pakistan. He will also work towards integration of the two companies. Chanana brings over 20 years of experience in market research, sales, business expansion, brand building, and team leadership.
“I feel privileged to take on this role at such an exciting time for our company. It’s an honour to have been given the opportunity to lead an amazing team of people who have demonstrated a strong commitment and desire to build both the Toluna and MetrixLab brands in India in such a short time. This is an exciting time in the market when clients are looking at innovative and agile solutions from their agency partners to address growing needs around consumer insights. With our advanced technology platform, global panel, innovative insights solutions, and a passionate team of experts, we are well equipped to meet these market expectations,” Chanana said.
Ludo Milet, MD for Asia Pacific, said, “India remains a key market for both Toluna and MetrixLab’s growth strategies. Dixit will bring continued and consistent leadership to both businesses, focusing on commercial and operational integration and ensuring our clients continue to receive the best of our innovative research solutions and agile technology platform. Dixit has successfully transformed Toluna’s presence in India, and we are convinced he will succeed in this expanded role.”
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