India: Truecaller has launched an exciting new ad campaign starring Bollywood veterans Deepak Tijori and Sheeba Chaddha, celebrating the long-awaited arrival of Truecaller’s full functionality on iPhone. The campaign captures the pure joy and relief of iPhone users who can now experience Live Caller ID lookup—a feature that has long been a staple for Android users.
The films, infused with playful energy and dance, highlight the jubilation of finally knowing who’s calling, making unwanted calls a thing of the past. The quirky campaign embodies the spirit of ‘dance like no one’s watching’, showcasing how Truecaller brings clarity and confidence to every incoming call.
Ashwani Sinha, Vice President, Global Brand at Truecaller, shared, “The films try to capture a moment of undiluted jubilation that one may experience when something were to happen after a long, long wait. Now that Truecaller finally works as effectively on iPhones as it does on Android, we decided to celebrate and share our ‘mic drop’ moment with iPhone users in a mutually relatable manner!”
Binaifer Dulani & Prashant Gopalakrishnan, Founding Partners at Talented, the creative force behind the campaign, added, “When every call is no longer a guessing game, instead a moment of clarity, you can finally enjoy your ringtone again. In a film without dialogue; conscious elements like body language, music, choreography, and sets work harder. With Truecaller finally arriving for iPhone users, this marks a monumental milestone in Truecaller’s India journey.”
